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WEBINAR

Navigating Prescription Drug Market Changes: The TrumpRx Factor

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March 31, 2026
1:00 PM Pacific

HRCI-SHRM-Credits-Available
Earn 1 SHRM & HRCI
CE Credit

Prescription drug pricing continues to evolve as new purchasing models emerge, creating both opportunities and challenges for employer-sponsored health plans. While initiatives like TrumpRx aim to expand access to lower-cost medications through alternative pathways, they may also introduce new complexities around plan oversight, pharmacy benefit management, and long-term cost control.

In this webinar, Vita’s benefits experts will break down how TrumpRx works, how it compares to other prescription drug purchasing platforms, and what employers should be watching as the prescription drug market continues to shift. These insights will help HR and benefits leaders better understand potential impacts on pharmacy strategy, vendor relationships, and plan management moving forward.

You'll Learn: 

  • What TrumpRx is and how it works
  • How TrumpRx compares to GoodRx and Cost Plus Drugs
  • Potential impacts on drug pricing and PBM rebates
  • How alternative purchasing pathways affect plan management and data visibility
  • Key PBM contract considerations and red flags
  • Steps employers can take to prepare for market changes

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Key Areas of Discussion:

Understanding TrumpRx

A clear overview of the proposed model and how it connects consumers to manufacturer discounts, specialty pharmacies, and alternative medication fulfillment pathways.
Understanding TrumpRx

Comparing Drug Purchasing Platforms

How TrumpRx differs from platforms such as GoodRx and Cost Plus Drugs, and what those differences mean for employers and employees.
Comparing Drug Purchasing Platforms
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Employer Cost Implications

How changes to rebate structures, drug purchasing pathways, and specialty drug access may affect employer-sponsored health plan costs.
Employer Cost Implications

Plan Management Considerations

How medications obtained outside traditional PBM channels may affect claims visibility, clinical oversight, and employer plan management.
Plan Management Considerations

Strategic Planning for Employers

Key considerations for evaluating PBM contracts, pharmacy benefit strategies, and plan design as prescription drug purchasing models evolve. 

 

Strategic Planning for Employers
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SHRM & HRCI Credits

This webinar qualifies for 1 SHRM & HRCI general HR continuing education credit.

Featured Speakers

Jason Lombardi

Vice President, Benefits | Vita

With over 20 years in the industry, Jason provides high-touch employee benefit advisory services and serves as a strategic business partner to his valued client base. He works closely with his clients on plan marketing, selection, implementation, compliance, management and oversight, as well as strategies on cost containment, funding arrangements and benefit plan design across market industries. Jason has worked with clients of all sizes and is well-versed in serving the needs of rapidly scaling companies. 

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James Mun

Account Executive | Vita

James Mun has been with Vita since July 2012 and currently serves as an Account Executive. He strives to provide thorough and timely communication for colleagues and clients alike, and enjoys daily interaction with those that are in need of service. James is a hound for proper grammar, and will gladly proofread your writing. In his spare time, he pretends to eat bowls of plastic ice cream as served to him by his 8 year old daughter.

Mun.James Leaf Headshot (1)

Frequently Asked Questions

Who should attend this webinar?

 This session is designed for HR leaders, benefits decision-makers, and anyone responsible for managing or evaluating employer-sponsored health plans and pharmacy benefit strategies. 

How do participants receive CE credit?

This event qualifies for 1 hour of SHRM and HRCI general HR CE.

CE certificates will be emailed to live attendees following the event.

How will I receive the Zoom link?

You’ll get the webinar link automatically in your confirmation email (from events@vitamail.com) right after you register, as well as in reminder emails sent before the event.

Will I get a copy of the slides?

Attendees will receive a follow-up email with the slides and any additional resources shared during the session.